Advanced Diploma of Marketing and Communication (BSB60520) <br> CRICOS Course Code: 104829A
Marketing and Communication

Advanced Diploma of Marketing and Communication (BSB60520)
CRICOS Course Code: 104829A

By May 30, 2020 March 22nd, 2021 No Comments

Overview

The BSB60520 Advanced Diploma of Marketing and Communication qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

More information is available via the My Skills Website:

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Entry Requirements:

Entry to this qualification is limited to those who:

Have completed the following units (or equivalent competencies):

  • BSBMKG541 Identify and evaluate marketing opportunities;
  • BSBMKG542 Establish and monitor the marketing mix;
  • BSBMKG552 Design and develop marketing communication plans;
  • BSBMKG555 Write persuasive copy; and
  • BSBPMG430 Undertake project work.

Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

Or

Have four years equivalent full-time relevant work experience.

In addition, meet the following requirements:

  • Be 18 years of age or over
  • Satisfactorily completed Australian Year 12 or equivalent
  • Have English proficiency level equivalent to IELTS 5.5 or Complete and Pass HIA LLN Assessment

 

Course Duration and Mode of Delivery

The course is delivered over a period of 78 weeks equating to 54 contact study weeks plus 24 weeks for holidays.

 The mode of delivery is 20 hours per week on a blended delivery of 14 hours face to face in the classroom plus 6 hours online study.

Course Structure

Total number of units of competency (subjects) required to receive this qualification is 12, comprising of 4 core and 8 elective units.

BSBMKG621
Develop organisational marketing strategy
C
BSBMKG622
Manage organisational marketing processes
C
BSBMKG623
Develop marketing plans
C
BSBTWK601
Develop and maintain strategic business networks
C
BSBMKG624
Manage market research
E (A)
BSBMKG626
Develop advertising campaigns
E (A)
BSBMKG627
Execute advertising campaigns
E (A)
BSBSTR601
Manage innovation and continuous improvement
E (B)
BSBOPS601
Develop and implement business plans
E (B)
BSBLDR601
Lead and manage organisational change
E (B)
BSBTEC601
Review organisational digital strategy
E (B)
BSBCRT512
Originate and develop concepts
E (B)

Assessment Method

Assessment is competency based. Students are required to complete written and practical tasks, which reflect the requirements of the units of competency and current workplace practices. Assessment is continuous throughout the duration of the course.

Students are provided with a Student Assessment Booklet at the commencement of each unit of competency and the Booklet sets out the range and types of assessments that will be sued for this unit.

Pathways to Further Study / Career Opportunities:

Once students have completed the BSB60520 Advanced Diploma of Marketing and Communication, they will be able to seek employment or continue their studies into higher education.

Possible job titles relevant to this qualification include Marketing and Communications Manager and Account Manager (Advertising).

Graduates of this qualification may undertake further study such as a Bachelor program in the same field.

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