Overview
The BSB50620 Diploma of Marketing and Communication reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
More information is available via the My Skills Website:
Entry Requirements:
Entry to this qualification is limited to those who:
- BSBCMM411 Make presentations;
- BSBCRT412 Articulate, present and debate ideas;
- BSBMKG433 Undertake marketing activities;
- BSBMKG435 Analyse consumer behaviour;
- BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents.
Equivalent competencies are predecessors to these units, which have been mapped as equivalent or have two years equivalent full-time relevant work experience.
In addition, meet the following requirements:
- Be 18 years of age or over
- Satisfactorily completed Australian Year 12 or equivalent
- Have English proficiency level equivalent to IELTS 5.5 or Complete and Pass HIA LLN Assessment
Course Duration and Mode of Delivery
The course is delivered over a period of 78 weeks equating to 54 contact study weeks plus 24 weeks for holidays.
The mode of delivery is 20 hours per week on a blended delivery of 14 hours face to face in the classroom plus 6 hours online study.
Course Structure
Total number of units of competency (subjects) required to receive this qualification is 12, comprising of 4 core and 8 elective units.
Assessment Method
Assessment is competency based. Students are required to complete written and practical tasks, which reflect the requirements of the units of competency and current workplace practices. Assessment is continuous throughout the duration of the course.
Students are provided with a Student Assessment Booklet at the commencement of each unit of competency and the Booklet sets out the range and types of assessments that will be sued for this unit.
Pathways to Further Study / Career Opportunities:
Once students have completed the BSB50620 Diploma of Marketing and Communication, they will be able to seek employment or continue their studies into higher education.
Possible job titles relevant to this qualification include Marketing and Communications Manager and Account Manager (Advertising)
Graduates of this qualification may undertake further study such as the BSB60520 Advanced Diploma of Marketing and Communication or a Bachelor program in the same field.